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Capturing and defending hooks and we take a look at Slack as well

Reign in the power to make sure your firm competes both ethically and strategically.

Let's apply what we've learned about the Habit Zone and Triggers by doing a case study on Monday and Honey.

Triggers are the things that set off the desired behavior. They are important to implement correctly to get your desire behavior

In this module, we’ll cover the final phase of the Hooked Model, investments. The goal of the investment phase is to bring customers back into and through another Hook cycle, further cementing a habit.