Module Four Capturing and Defending Hooks and Slack

Capturing and Defending Habits

Strategies to protect hook

1. Greater velocity through the hook Apple widgets allowed users to create widgets
2. Greater frequency of interaction through an effective interface Slack emphasizes bite size chats to make messaging quicker - used a novel interface Starbucks redefined cafe food experience
3. Make rewards more gratifying turn negative to a postive emotion. Must be more than just satisfy In order to disrupt the momentum of a product, it has to be 9 times better Bumble only let women start the ocnversations, makes women more active, reduces harassing messages Microsoft Office vs Google Docs Zoom most downloaded app of 2020

Key Takeaways

1. The more of the 4 strategies you can apply the better Amazon rasied to prominence by improving shopping experience and suply chain
2. Disrupt yourself before somebody else does. Neflix displaces itself
3. Look out for the next big interface evolution to take over

Capturing and Defending Habits: Slack

Used by more than 10 million people Ability to move througthh the hooked model Easy entry - Makes it simple for users to enter with a few clicks Frequency has 2400 apps versus Microsoft teams 700 Velocity Communicating on slack feels like more apersonal communications 75%

Key Learnings

1. Small interface changes can create value
2. First movers don't necessarily win - stay vigilant and act quickly against competitors